Company foundation 2: Fundamentals of company foundation II (WIW305/10 CP)
Hint
Module according to the new examination regulations for the sub-degree programme 3 (optional area) in the combinatorial degree programme
with the Bachelor of Arts degree (PO 2021) for students enrolled for the first time from winter semester 2021/2022. The module of the optional area lasts two semesters and ends with a 90-minute final module examination on the lectures "Start-up Management I" and "Start-up Management II" as well as on the exercise "Case Studies on Start-up Management". The final module examination is therefore divided into three equal parts. The lecture "Start-up Management I" takes place in the winter semester, while the lecture "Start-up Management II" takes place in the summer semester. The case studies can be listened to in both semesters.
Combinatorial Bachelor of Arts
Submodules
Lecture"Start-up Management I"
Lecture"Start-up Management II"
Exercise"Case studies on start-up management"
Sub-module 1: Start-up management I
The aim of this event is to provide participants with a sound and practical grounding in the commercial basics that are essential for a successful business start-up. The following topics will be covered, among others: Business plan preparation, financing, marketing, choice of location and legal form, personnel and organisation, founder personality, start-up support. This content is rounded off with the follow-up course "Start-up Management II" ("Specific Aspects of Start-up Management"), which is offered in the summer semester and deals with accounting issues and forms of company succession/takeover in more detail.
Lecturer: Dipl.-Ök. Wolfgang Kuhn
Effort: 3 LP
Dates: Wednesday, 14:00 - 16:00 (weekly)
Start of event: 22.10.2025
Room: M.12.22
Sub-module 2: Start-up management II
The lecture builds on the lecture Fundamentals of Start-up Management I. In addition to an in-depth examination of accounting issues and the analysis of annual financial statements, topics relating to company valuation, company takeovers and company succession are covered. In addition, individual aspects of business management, such as the choice of legal form, are examined in depth in order to create a comprehensive understanding of the framework conditions for determining the profits of young companies.
Lecturer: Dipl.-Ök. Wolfgang Kuhn
Effort: 3 LP
Dates: Wednesday, 14:00 - 16:30 (weekly)
Start of course: Only in the summer term!
Room: M.12.22
Sub-module 3: Case studies on start-up management
The exercise accompanying the lecture deepens individual aspects of the lectures. The case study exercise is designed to be strongly action-orientated, for example by practising techniques for drawing up and evaluating business plans under supervision. The case studies are worked on in interdisciplinary student teams. Students work on case studies from various specialisation areas, e.g. start-up financing (VC financing, mezzanine forms of financing, internal financing), start-up marketing (market research; creation of marketing plans) and start-up funding (funding mix planning). Students apply various business analysis and evaluation methods that are adapted to the context of business start-ups.
Lecturer: Dr Kazem Mochkabadi
Effort: 4 LP
Dates: Thursday, 16:00 - 18:00 (weekly)
Start of course: 30.10.2025
Room: M.12.22
Students who have obtained the "Young Sustainable Entrepreneur Certificate" (YSEC) before starting their studies can have this credited towards the sub-modules Start-up Management I & Start-up Management II of this module.
