Start-up Academy
The Startup Academy offers Master's students from all disciplines the opportunity to learn entrepreneurial thinking and apply it in a practical way. During the course of the seminar, interdisciplinary teams develop their own business idea - from the initial idea to the final pitch in front of a jury. This process is accompanied by experienced coaches, founders and experts from the field.
Goals of the event: After successfully completing the event, participants will be able to
- Understand and apply the basic steps of a start-up process (e.g. problem definition, idea generation, business model development, market entry),
- develop and present a viable and realisable business idea,
- work with established methods such as Lean Startup and Design Thinking,
- master a professional pitch format for presenting their idea to potential partners or investors.
Thematic focus:
- Idea generation & creativity techniques (including brainstorming, problem-solution fit, design thinking)
- Business model development (introduction to the business model canvas)
- Marketing strategy & branding (digital market launch, brand development)
- Pitch training (development and presentation of a convincing pitch)
Teaching and learning formats:
- Interactive workshops and group work
- Practical projects with realistic problems
- Specialist input from experts from science and start-up practice and final event with pitch event in front of a jury
All successful participants receive a certificate from the BIZEPS start-up network in the Bergisch region - a valuable addition to your CV!
